Author Topic: What are negative keywords for? How can it be helpful for a business?  (Read 605 times)

smbsforumadmin

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A negative keyword is a PPC match type (or keyword targeting option) offered by most search engine advertising platforms, including Google AdWords. Negative keywords allow you to selectively filter who sees our ad, based on their search queries. When you add "free" as a negative keyword to your campaign or ad group, you tell Google Ads not to show your ad for any search containing the term "free”.

DouglasMRafferty

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Re: What are negative keywords for? How can it be helpful for a business?
« Reply #1 on: August 11, 2020, 03:04:31 AM »
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Lewis-H

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Re: What are negative keywords for? How can it be helpful for a business?
« Reply #2 on: October 26, 2020, 01:26:58 PM »
A negative keyword is a PPC match type (or keyword targeting option) offered by most search engine advertising platforms, including Google AdWords. Negative keywords allow you to selectively filter who sees your ad, based on their search queries.
Use negative keywords when you want to ensure that your ad doesn't show for a particular word. By preventing your ad from showing on irrelevant searches, you save money on wasted clicks and create more opportunities for it to display on searches that are relevant and could lead to conversions.